Stackwell’s 2025 Website Refresh

Stackwell needed its first website refresh to move beyond a basic, utility-driven presence and establish a clear, ownable brand voice. The goal was to differentiate Stackwell from traditional financial services by showing cultural fluency, warmth, and relevance, while still clearly explaining its value, mission, and offerings.

This refresh focused on articulating what made Stackwell different, not just functionally, but philosophically. Through a distinct, human tone and straightforward messaging, the site introduced Stackwell as a modern financial wellness platform built around access, equity, and momentum. I wrote all copy across the site, balancing clarity and credibility with personality, and helping communicate Stackwell’s powerful partnerships in a way that felt natural, confident, and culturally aware.