Stackwell’s 2026 Website Refresh

Stackwell needed a website refresh to get closer to what users were actually coming to the site for. Building on the previous redesign, the goal was to make the experience simpler, more intuitive, and more reflective of real life, not just the product. The refresh focused on clearly showing Stackwell’s community, demystifying financial wellness, and illustrating how Stackwell fits naturally into people’s everyday routines and long-term goals.

Inspired by dynamic, user-centered sites, we prioritized clarity, momentum, and personality, designing a site that shows how people use Stackwell, not just what it does. I wrote all copy across the site, shaping a voice that balances credibility with warmth and positions Stackwell as a tool for building confidence and consistency.